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Pursue Fitness

Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18, in Bolton, United Kingdom. Whilst out with lifelong friends, Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job at Nando's, then a sample-sized order was placed with a supplier for 4 different products.
Pursue Fitness
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Pursue Fitness
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