Tredz
Particular issues in our society are those of transportation and health. As the world's oil reserves deplete, traffic loads and already high congestion costs are expected to increase. When you consider our country's deteriorating health as well, it's impossible to ignore the possibility that something as basic as a bicycle could be part of the answer.
That kind of thinking is what motivates us to see more people riding bicycles and to support and expand cycling's environmental impact.